Strand Campus is an innovative enterprise space located in Strandhill, Co. Sligo. It offers SMEs access to office space, hot desk space, meeting space, a mail drop service and networking opportunities.
The centre is a key piece of enterprise incubation infrastructure in Co. Sligo and a place where businesses and start-ups can reside and grow in a collaborative space with like mined peers.
With an imminent expansion of the facility, they approached LEADER to support a marketing plan and strategy to maximise the potential of the centre. The marketing plan and actions are a key business driver for the company in that it contributes to its sustainable growth and equips the company with the baseline, profile and awareness to allow it to continue supporting the economic development priorities of Co. Sligo and the wider region in terms of job creation, economic development, enterprise and entrepreneurial development.
Given the decision of the company to take a future focus on establishing itself as Ireland’s first dedicated enterprise and economic hub for the digital gaming sector, the marketing plan contributes strongly to building the brand image of this hub. It identifies target sectors and appropriate marketing and communications collateral to allow the company to achieve its digital gaming hub vision.
The comprehensive holistic rebranding and relaunch of Sligo Enterprise and Technology Centre included:
- Rebranding of Enterprise Centre
- Website redesign and development
- Building and developing the Enterprise Centre profile
- Social media engagement
- Social media training
- Developing a comprehensive marketing framework and strategy
- Rebranding of literature
- New signage
- Video and Photography for social media campaigns online platforms
Funded by: LEADER